“Be more concerned with your character than your reputation. Because your character is what you really are, while your reputation is merely what others think you are.”
In 2014, the hip-hop legend famously bought into Armand de Brignac following a 2006 boycott of Cristal champagne after an executive at that brand made disparaging remarks about rap consumers. He partnered with Armand de Brignac, maker of prestige cuvees by the Cattier family, now in their 13th generation of crafting wine.
Ace of Spades is known for the vibrant metallic bottles that house the bubbles, the Champagne brand showed strong momentum in pre-pandemic times, selling over 500,000 bottles in 2019.