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Michael Jordan
Michael Jordan is known as the greatest basketball player of all time. He's also a bit of a real-estate collector, a Nike collaborator, and as of 2019, a cofounder of the liquor company Cincoro Tequila. According to a Forbes interview, Jordan and his four cofounders, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, wanted a better option for sipping tequila than what was already on the shelves. A representative for the company told Insider that they wanted "something delicious with a smooth, long finish like a fine cognac or whiskey."So they created their own brand and named it Cincoro, which is a combination of the Spanish words for "five" (cinco) and "gold" (oro). (Insider)